Technology is a core component in all aspects of our business operations. Our corporate team relies heavily on technology to provide our franchisees with the support, guidance, and resources they need throughout their entrepreneurial journey. One benefit of our franchise opportunity is we help our franchisees every step of the way, from the moment they inquire all the way to their grand opening. A person who’s intersed in opening a PickUp USA Fitness goes through a series of webinars during the discovery process. They’re convenient for candidates as they can do it from virtually anywhere. Once they officially become a franchisee, we immediately connect them with our financing and real estate team. Our financing team will help them get the funds they need to buildout the facility. Through our 10 year experience, we know what to expect when reaching out to banks, lenders, and investors. We’ve created numerous templated packets to make it easier for them to secure their funds. In terms of site selection, our team uses advanced technology to create map out territories, create heat maps, and demographic reports to help them find the best place to have their facility. Another benefit of our franchise program is it’s not a cookie cutter program. We leave a lot of things up to the owners discretion, such as exact location of the facility and court layouts, but we give them the tools they need to bring their ideal facility to life. We’ll assist our owners during the site selection process, but ultimately, they have the final say in where they want to have their club. Parts of our training is done online so that franchisees can go at their own time. Our training and operations manuals can all be found online, giving our owners access to them 24/7. In addition, we use online platforms to host ongoing training sessions for our franchise owners so we can continue to equip them with additional skills to elevate their business. Another benefit of franchising is having a network of owners who are going through a similar entrepreneurial journey. These online platforms are a great way for franchisees to connect with one another and collaborate.
Our facilities also use technology to enhance guest experience. For instance, we have a web based app called, CaseyQueue, which helped us improve our officiated pickup games. These games are organized in a first come, first serve basis. Initially, our referees would manually keep track of the queue, but we’re able to simplify this system through the CaseyQueue. Members can use it to keep track of the queue so they don’t have to worry about missing their turn. It also allows us to keep track of wins and losses so that we can reward players accordingly.
What makes PickUp USA Fitness unique is our focus on basketball. There’s no other fitness club in the nation that specializes in basketball. One specialized technology that you can find at our facilities is the Dr. Dish shooting machine. It’s one of the most advanced basketball training equipments that can be used to improve a player’s shot. It eliminates the need for a rebounder, as the machine will fire the ball back out to the player on a make or miss. What’s great about this is you can set customize the setting to your workout. You can have it give you the rebound at one specific spot or in different areas on the court. It also tracks your field goal % so you can keep track of your makes and misses.
We work directly with our owners to determine what areas need improvement and help them find the best possible solutions. As our company grows, our team continues to search for
additional technological innovations to enhance our systems. We’re determined to make our program as turn-key as possible so that our franchisees can focus solely on growing their business.
