AI is no longer a buzzword. It is indeed the next big thing. Recognizing its solid potential, new-age entrepreneurs are revolutionizing their space with its unlimited prowess. Presenting forth one such entrepreneur, Alice Chang, founder and CEO of Perfect Corp., bears a testament to enabling AI and AR in her business solutions. She is driving innovation with her brainchild and blending it with beauty and fashion to offer customers a seamless and extraordinary experience.
Discovering the Journey- Up and Close
Alice’s career started in the financial sector in the banking industry in the early 90s. It is during the same time that the internet was introduced and became a part of daily life. With the advent of the internet, Alice was promptly able to recognize the myriad range of possibilities in the online realm and identified the power and opportunity presented by technology.
Grabbing the opportunity in full swing, Alice shifted gears and landed a new career in the IT industry as CEO of Cyberlink. After serving and working in the IT field for nearly two decades, she recognized the practical application of AR and AI technologies across the beauty and fashion space through virtual try-on and product discovery and founded Perfect Corp. in June 2015.
Ever since, Perfect Corp. has continued to grow and expand its business re-imagining the consumer shopping experience across beauty, fashion, and retail and beyond.
Being a beauty lover and innovator at heart, Alice recognized a grand opportunity to integrate beauty, fashion, and technology in an impactful, fun, and effective way that builds on a more engaging consumer experience.
About Perfect Corp.
Perfect Corp. focuses on both B2B and B2C business models. On the B2B side, it partners with over 600 brands around the globe, across beauty, fashion, technology, retail and media, to integrate its technology across multiple touchpoints along their consumer journey—online, in-store, in-app, and across social.
The company’s solutions include virtual try-on for color cosmetics, hair color, and fashion accessories like watches, rings, and bracelets; AI skin diagnostics; AI product and shade matching solutions; along with the newest cutting-edge Generative AI innovations for fashion.
Perfect Corp. constantly works to help brands solve consumer pain points through advanced technology innovation that builds on a more satisfying and successful consumer journey.
On the B2C side of the business, the company has the YouCam suite of consumer apps (including award-winning YouCam Makeup and YouCam Perfect apps-) which have amassed over 1 billion global downloads. The immersive apps offer unique interactive try-on experiences for beauty, fashion, and photo fanatics to discover, create, and experiment with AR and AI try-on features and effects, and tap into endless discovery with Generative AI.
Innovation is the Cornerstone of Perfect Corp.
Innovation is at the heart and soul of all that Perfect Corp. does. As an entrepreneur, Alice believes it is imperative to keep pace with changing trends and technology and integrate the innovation it offers. It is also essential to aim to inspire a culture that knows it has the power to make the impossible possible with AI technology.
As a leader, Alice empowers her team to always shoot beyond the stars—dreaming up the next best idea to grow the company to achieve milestones others once thought impossible. She also believes any good leader must be a good listener, collecting invaluable insights from their team, brand partners, and consumers that help inspire new solutions and ideas that continue to improve upon their innovations and service offerings.
The Vision of Perfect Corp.
The vision at Perfect Corp. is to transform the consumer shopping experience through AI and AR digital tech innovations. The industry-leading AI and AR-powered solutions introduce an interactive, personalized and hyper-engaged element to the shopping journey that draws on a more impactful connection between shoppers and brands.
Perfect Corp. will continue to lead the way for the future of AI, AR, and Generative AI technologies, developing groundbreaking solutions that will redefine and re-imagine the consumer shopping experience for brands and consumers across all touchpoints- online, in-store, and social.
The company will also continue expanding its solutions to serve more brands than ever before. Advancements across Generative AI, AI Skin Tech, and Agile Hand technology have opened the door of opportunity across new industries and consumer experiences across new categories. As it continues to build on face, hand, and body virtual try-on capabilities, Perfect Corp. will be able to tap into more industries and serve more brands than ever before.
The Roadmap for the Next Five Years
Perfect Corp. has hit many milestones in its journey up until now. With its exceptional innovative capabilities and state-of-the-art service offerings, it has achieved many goals and desired outcomes.
Every year, it continues to lead the way in technology innovation driving the consumer shopping experience. The future is full of possibilities and as it celebrated the public listing of Perfect Corp. on the New York Stock Exchange, NYSE: PERF, in October 2022, this marked a pivotal moment for its brand growth and trajectory into new realms of possibility. This milestone was the stepping-off point that will continue to drive their innovations, introducing never-before-seen technology advancements for brands and consumers that will drive the next-generation shopping experience.
The company plans to expand within existing categories to build on its current offerings for beauty, skin, hair, and accessories, and across new categories like fashion, jewelry, and watches , to offer unique digital-forward solutions to more brands than ever before. Its AI and AR technologies will continue to rethink and transform the way consumers engage with brands and discover, shop for, and experiment with products.
Perfect Corp. will continue to build upon its extensive offerings of seamless services and solutions through the integration of AI and ARpowered technology that is accessible to all.
