OTT or Over-the-top services are special services that transmit content over internet connections. It differs from traditional transmission services, where the content is transmitted over cable lines, broadcasts and IP providers.
With increasingly mobile OTT platforms developing over time, it is becoming increasingly convenient for customers to view content. All they need is an internet connection and a device where the app is downloaded. However, if you can get a customized OTT mobile app, here are some of the features that should be available.
- Multilingual Content for Viewers
One of the main features of having a customized mobile OTT application, it should cater to multilingual content for the viewers. This allows the app to reach a wider audience and cover a considerable demographic. While every app caters to English as the primary language content, accommodating content with regional languages would, in turn, make the app more popular. This would also help to penetrate a non-accustomed market with a higher viewer count.
- Search and Filter
The customized mobile OTT app should have a powerful search engine that takes targeted keywords related to the content available within the app. It should be designed so that all age groups can search and find exact or at least closely relevant content. Again, attaching the maximum number of genre recommendations possible for a better search experience and other relevant options for viewing.
- Watchlist Specification
This is yet another essential feature of a customized OTT platform. This is where the users can store the options of the movies or web series they want to see next or in the future. This is also known as a wishlist in some of the apps. It also provides a way to bring the users back to the apps. Customized notifications can be sent to the users reminding them to watch everything saved in the watchlist.
- User Profile
This feature is a no-brainer for every mobile OTT solution. This is the feature where the user controls their account and performs operations based on their needs. They can update their details, manage their watch recommendations and history, manage the payments and payment options and do much more. Again, the customized app can support multiple users under the same account. In that case, it should be developed to cater to multiple user profiles simultaneously.
- Social Media Connectivity
Social media connectivity is an integral part of the success of an OTT platform. This option makes the app and its content shareable with other media platforms. This ensures that more and more users reach the app’s content and the viewer strength. Moreover, an interactive OTT app would allow the users to share their activity status apart from general content on other media apps. The app should also have provisions for login with social media platforms for convenient usage.
- Ease of Payment Options
Since every OTT app is a paid service, integrating the app with a powerful payment gateway platform is necessary. Payments are the final step taken by the user before signing up finally. Hence the last step should be a good experience where they can safely and conveniently complete the payment for signing up. The payment gateway should be integrated appropriately with the OTT platform for authentication and safety of payments.
Conclusion
OTT platforms are gaining popularity over time as the digital era is significantly progressing. The convenience and smooth operations provided by OTT platforms have allowed it to bring more customers on board. With just a simple internet connection and subscription, users have exciting content in their hands at all times. Both online and offline viewing is made easier with OTT platforms.
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