LG and Meta have announced their collaboration to focus on building new-generation XR devices to cater to the growing market. The future-proof technologies of the meta will be combined with LG’s technological advancement to create unique products for XR consumers.
Recently, Meta has launched Meta Quest virtual reality (VR) devices with mixed reality-enabled headsets. These devices are highly advanced in projecting the virtual world to the device users, so distinguishing the natural and virtual worlds will be difficult once you enter the VR world. The headsets can produce a realistic augmented reality (AR) experience.
On the other hand, LG has also been working on building the XR business in their research prototyping products. They focused on the home entertainment category to build mixed reality capable devices similar to Apple’s new VR glasses.
During this period, the CEOs of both companies were having meetings to discuss the collaboration to develop a seamless performing mixed reality headset device. The company have planned to unveil the new device by the Facebook parent firm in 2025.
On Wednesday, the South Korean firm officially released a statement that LG envisions bringing Meta’s platform with their content services to LG’s huge TV business.
The features of the AR will be infused into the evolving ecosystems of the XR domain. It will be the first time that LG is leaping into the XR domain to leverage the benefits of futuristic devices.
LG is entering a new business area with a partnership with Meta. Diversifying the business will help the company explore a new dimension in the technology business and produce consumer-friendly products.
LG’s cutting-edge technology has proven that it is the best in what they do. The new products built with the collaboration with the meta will have the touch and feel of the LGs and their vision. Devices will promise the highest quality services and significant improvement in the XR technology to meet the next-gen XR user community.
Meta and LG both have massive band followers. The brand has earned its legacy through its service delivery and consumer-centric products. The merger will help both brands generate new opportunities for their other ventures.
Meta has a stronghold in the software developments that power the XR devices, whereas LG has robust control over the hardware components and product manufacturing.
South Korean companies have been doing exceptionally well in the niche market since its launch. Thus, when two tech giant of different niches combine their technology, we can expect the best product from the new venture.
The merger announcement also stated that Meta CEO Mark Zuckerberg met the LG Electronics CEO Willam Cho and Park Hyoung Sei, the President of the company’s Home entertainment at LG Electronics.
In the meeting, both parties discussed the business strategies and consideration of the development of futuristic XR devices. LG Leadership also tried the new Meta Quest three headsets and Meta Ray Ban smart glasses. They want companies’ new large language model (LLM) with AI integration technologies.
Once the new XR device hits the market, it may extend its hardware and product development division to meet the growing demands. In the process, the meta would be responsible for delivering cutting-edge software technology, and LG would take care of the product development on the manufacturing side.
Some reports also suggest that both companies were secretly working to develop Meta Wuest Pro 2. The headset is set to launch in the year 2025.
Currently, neither company has disclosed any information about their partnership. There are still some questions about whether both companies would use their expertise and help each other create unique products under their brand name separately, or if they will have co-branded products for the users.
According to some experts, Mark Zuckerberg is on a tour of Asia and arrived in South Korea on Tuesday. The stay is not disclosed officially, but it is believed that Zuckerberg is here to meet President Yoon Suk Yeol and some leaders in the technology space.
It is the first official visit of the Zuckerberg in the country after ten years. During the tour, Zuckerberg would visit Japan and India to meet some leaders to expand brand reach and find opportunities to integrate the meta products in their growing Asian markets.
Asia is one of the most densely populated regions with rapidly growing technology adaptation. The world’s mass market lies in Asia. Large companies are betting on the Asian market because the growing economy would help the companies acquire a large market.
The collaboration between the two tech giants of two different parts of the earth to produce next-generation next-generation technology will change the realm of the XR industry.
Apple’s vision has set a new benchmark in the virtual reality industry. Meta claims their technology is different, and there needs to be a comparison between the Apple Vision and Meta XR devices. It would be great to see who wins the race in the XR technology and capture a significant market share.
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